Segmentation 

Use Machine Learning to identify groups of clients with similar behaviors.

I want more info

Increase your sales with segment-level customization.

Meet and quantify customer segments with a specific profile to create personalized business strategies. Our model defines automatic customer segments based on the variables that characterize each one, in order to establish the appropriate targeting in your marketing processes

Get a 360 view of your customers!

For what?

  • Define customer segments with an analytical and automated process based on internal and external data
  • Execute personalized strategies and experiences for each customer segment
  • Unify customer data in a single repository and analyze it in a single exploitation tool.
  • Understand the impacts of marketing actions for each customer segment

Expected results

  • Increase sales by offering relevant proposals to each customer segment
  • Increase the effectiveness of marketing campaigns
  • Increase customer satisfaction by offering personalized attention for each customer segment.
  • Reduce the number of contacts per customer.

Business Cases

  • Segmentation of:
  • Final consumers 
  • Potential consumers 
  • Distributors 
  • Points of sale 
  • Sellers 
  • Suppliers

Motor de Recomendación

Usá Machine Learning para predecir la próxima mejor oferta para cada uno de tus clientes.

Predicción de la Demanda

Usá Machine Learning para predecir la demanda con precisión.

Detección de Fraude

Usá Machine Learning para identificar clientes o transacciones fraudulentas.

Predicción de Abandono

Usá Machine Learning para predecir los clientes que podrían abandonar tu empresa.

Valor del Ciclo de Vida del Cliente

Usá Machine Learning para predecir el valor del ciclo de vida de tus clientes.

Optimización de Precios

Usá Machine Learning para definir el precio correcto para cada uno de tus clientes.

Scoring Crediticio

Usá Machine Learning para predecir default de pagos por cliente
y definir el límite crediticio.

Modelo AD HOC

Usá Machine Learning para resolver un problema específico de tu negocio.

I want more informationHow do we do it